A PCD pharma franchise can be a rewarding business, but the partner you choose determines almost everything about your margins and your reputation in the market.
Start with certification. A WHO-GMP and DCGI compliant manufacturer should be willing to share batch documentation on request. If a company hesitates, walk away.
Second, examine the product basket. A range that covers the everyday prescription pattern of your territory — antibiotics, paediatric and gastro — will always outperform a narrow speciality list.
Third, confirm monopoly rights in writing. Ambiguity here is the single biggest cause of franchise disputes.
Finally, evaluate support: promotional inputs, sample kits, product documentation and how quickly your calls are answered. At Aayunex Healthcare, we put all four in writing before a partnership begins.
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